Vision

To be make Salmart Diplomatic Africa’s premier diplomatic protocol agency, setting the gold standard in dignitary facilitation, government liaison, and international guest experience through precision, decorum, and operational excellence.

 Mission

To deliver seamless, secure, and culturally attuned protocol services that strengthen Salmart Diplomatic’s reputation as a trusted partner for high-level diplomatic and governmental engagements while upholding the highest standards of hospitality, confidentiality, and ceremonial correctness.

 Core Objectives

1. Ensure Protocol Excellence

Deliver world-class reception, clearance, and ceremonial services for heads of state, ministers, ambassadors, and VIP guests, ensuring alignment with international and host country standards.

2. Strengthen Diplomatic Channels

Maintain active engagement and trusted relationships with ministries, embassies, consulates, and multilateral bodies to ensure rapid, coordinated facilitation of diplomatic needs.

3. Operational Compliance & Risk Management

Guarantee adherence to all relevant legal, immigration, and diplomatic protocols while minimizing reputational and operational risks for clients and dignitaries.

4. Advance Strategic Government Relations

Support our clients strategic positioning through effective liaison and representation at the intersection of diplomacy, state functions, and international cooperation.

5. Institutional Reputation & Continuity

Promote our client’ s as a credible and consistent protocol actor in regional and global forums by documenting, institutionalizing, and standardizing best practices in protocol management.

6. Guest Experience Optimization

Prioritize the comfort, safety, and satisfaction of diplomatic guests, ensuring their journey from arrival to departure is dignified, culturally appropriate, and professionally managed.

1. VIP & Diplomatic Guest Handling

Functions:

• Coordination of airport meet-and-greet services, including tarmac access (where applicable).
• Management of personalized guest reception and farewell ceremonies.
• Assignment of bilingual or multilingual protocol officers as liaisons.
• Provision of VIP lounges, escort services, and hospitality amenities.

Key Outputs:

• Smooth entry and exit experience.
• Enhanced guest satisfaction and national image.

1. Immigration & Customs Facilitation

Functions:

• Pre-arrival visa assistance and coordination with immigration departments.
• Fast-tracking and clearance support at border points.
• Handling of diplomatic baggage and customs exemptions.

Key Outputs:

• Time efficiency and reduction of bureaucratic delays.
• Assurance of dignitary privilege compliance.

1. Official Documentation & Accreditation

Functions:

• Processing of government permits, access badges, and diplomatic IDs.
• Management of event accreditations for embassies, VIPs, and mission staff.
• Coordination with ministries and protocol units for endorsements.

Key Outputs:

• Access to high-level events without administrative obstacles.
• Full documentation trail for accountability.

1. Liaison & Coordination with Government Bodies

Functions:

• Engagement with Ministries of Foreign Affairs and other relevant agencies.
• Communication with embassies, high commissions, and multilateral institutions.
• Coordination for courtesy calls, state visits, and bilateral engagements.

Key Outputs:

• Streamlined government-diplomatic engagement.
• Strengthened national and institutional relationships.

1. Protocol Advisory & Ceremonial Management

Functions:

• Guidance on flag protocols, seating arrangements, and titles of address.
• Setup of ceremonial venues according to diplomatic norms.
• Hosting of official dinners, welcome receptions, and cultural briefings.

Key Outputs:

• Flawless execution of formal events.
• Respect for tradition, rank, and national symbolism.

1. Diplomatic Security Support

Functions:

• Liaison with national security and intelligence bodies.
• Arrangement of motorcade logistics and secure movement plans.
• Assessment and implementation of risk mitigation measures.

Key Outputs:

• Safety and assurance for all diplomatic personnel.
• Trust and comfort for high-profile delegations.

1. Event Integration & Crisis Response

Functions:

• Embedding protocol teams into event planning from inception.
• Real-time management of last-minute changes or diplomatic sensitivities.
• Immediate resolution mechanisms for protocol-related challenges.

Key Outputs:

• Integrated planning = no surprises.
• Professional crisis handling that upholds reputation.

Our Competitive Edge:

• Deep knowledge of African and global diplomatic etiquette.
• Experienced protocol officers with backgrounds in foreign service and event management.
• 24/7 availability and operational discretion.