At Salmart Diplomatic Hospitality, the Event & Conference Management Department serves as the strategic engine behind high-level gatherings that influence diplomacy, business, science, and development across Africa and beyond. We curate and deliver seamless, content-driven events with measurable outcomes.
From concept to execution, we handle every aspect venue selection, protocol arrangements, speaker management, digital integration, media coverage, and post-event reporting ensuring each event is a strategic success.
Whether it’s a diplomatic gathering, policy dialogue, investment forum, or cultural summit, our team ensures that every detail aligns with protocol, excellence, and your broader mission.
Our Scope of Work
This department is focused on the core event architecture the design, flow, and outcome of each program. We work hand-in-hand with clients to develop events that are content-rich, strategically relevant, and flawlessly run, without overlapping. We combine diplomatic experience with local intelligence, offering a service that is responsive, elegant, and results-oriented. From presidential roundtables to regional innovation summits, we bring your agenda to life — with precision and purpose.
🌟 Vision
To make Salmart Diplomatic Africa’s leading agency in designing and executing high-impact, content-driven conferences and diplomatic forums that drive change and elevate engagement.
🎯 Mission
To deliver world-class event and conference management services by combining strategic planning, protocol understanding, and operational precision — ensuring every gathering achieves its diplomatic, policy, or commercial objectives.
🎯 Strategic Objectives
- Curate High-Impact Agendasaligned with client vision, regional priorities, and global trends.
- Ensure Seamless Event Executionthrough agile coordination, real-time management, and professional moderation.
- Maintain Diplomatic and Technical Excellenceacross all aspects of event programming, without duplicating protocol or logistical roles.
- Foster Strategic Dialogueby engaging expert speakers, thought leaders, and institutional actors.
- Deliver Monitoring and Evaluationfor every conference, with post-event reports, key takeaways, and measurable outcomes.
🛠️ Core Services
- Event Concept Development & Agenda Structuring
- Co-creation of Event vision, themes, flow, and objective development
- Integration of cross-sectoral, gender-responsive, and policy-relevant themes
- Drafting of concept notes, background papers, programs and stakeholder mapping
- Strategic alignment with client goals and stakeholder expectations
- Speaker & Panel Management
- Identification, invitation, and preparation of speakers and moderators
- Coordination of bios, technical briefs, managing protocols and session roles
- Speaker support, presentation alignment, and VIP facilitation ensuring smooth transitions and timekeeping
- Inviting and managing dignitaries, experts, and moderators
- Agenda & Programming Design
- Session structure, thematic tracks, and timing
- Keynote curation, panel formulation, and discussion flow
- Inclusion of innovation labs, roundtables, and side-events
- Venue & Setup Oversight
- Liaison with the Destination Management team on venue branding and design
- Oversight of room setup for stage, seating, and audio-visuals
- Coordination of interpretation, breakout rooms, and virtual integration
- On-Site Oversight & Event Day Management
- Live event coordination, stage direction, and session flow management
- Handling emergencies, speaker substitutions, or time overruns
- Monitoring & Real-Time Quality Control
- Mid-event adjustments and flow optimization
- Resolution of programming gaps, cancellations, or overlaps with real-time adjustments
- Real-time tracking of sessions, attendance, and engagement
- Providing live feedback to speakers and organizers when needed
- Backstage and green room management for panelists and dignitaries
- Post-Event Documentation & Reporting
- Recruitment and management of professional rapporteurs and compiling key outcomes
- Preparation of communiqués, event reports, and outcome documents
- Knowledge product creation for policy advocacy or donor reporting
- Capturing lessons learned and evaluation data
🤝 Our Distinction
What sets us apart is our strategic oversight of the event’s intellectual engine. While other departments manage logistics, protocol, or visibility, we focus on substance and structure ensuring that content is coherent, speakers are well-prepared, and the event narrative delivers its intended impact.
We manage events not as checklists but as living diplomatic engagements that require nuance, agility, and leadership.
🔍 Our Track Record Includes
- Presidential and State Functions
- Multilateral & Regional Conferences
- Scientific Symposiums
- Forums and Sector Dialogues
- Science-Policy Dialogues & Technical Workshops
- Hybrid & Virtual Events with real-time coordination